Preview Sample of the Course:
Course Title: Introduction to Entrepreneurship (Video and Research required)
Course Duration: up to 6 Weeks (Administrator)(feel free to pick and choose preferred topics)
Week 1: Understanding Entrepreneurship
- Topics Covered:
- Definition of entrepreneurship
- Importance of entrepreneurship in the economy
- Types of entrepreneurs
- Characteristics of successful entrepreneurs
- Assessment:
- Quiz: Identify the types and characteristics of entrepreneurs.
Week 2: Idea Generation and Validation
- Topics Covered: (Research)
- Techniques for brainstorming business ideas
- Market research fundamentals
- Validating your business idea (surveys, interviews)
- Assessment:
- Assignment: Conduct market research on a chosen business idea and some of it's characteristics.
Week 3: Business Models and Planning
- Topics Covered: (Research)
- Understanding business types
- Elements of a business plan
- Writing a simple business plan overview
- Assessment:
- Group Project: Create a draft business model and outline for your business plan.
Week 4: Funding Your Business
- Topics Covered: (Research)
- Overview of funding options (bootstrapping, loans, investors, crowdfunding)
- Financial planning and budgeting basics
- Pitching your idea to investors
- Assessment:
- Presentation: Pitch your business idea and business type to the class.
Week 5: Marketing and Sales Strategies
- Topics Covered: (Research)
- Basics of marketing ( Product, Price, Location, Promotion)
- Digital marketing fundamentals
- Creating a sales strategy
- Assessment:
- Assignment: Develop a marketing plan for your business, including target audience and strategies.
Week 6: Launching and Managing Your Business
- Topics Covered: (Research)
- Steps to launching your business
- Basics of operations and management
- Key metrics to track business performance
- Assessment:
- Final Project: Submit a complete business plan, including all previous components and a launch strategy.
Final Assessment
- Comprehensive Exam: (see a attached 10 question exam)
- A mix of multiple-choice, short answer, and essay questions covering all course content.
